Media Huddle

Avoiding libel suits: a must-read for budding journalists

Tue, 22 May 2012 02:10:14 -0400

By TMH Contributor Jennifer Alvarez

With our fast-moving and instantaneous culture, as well as the global platform the internet offers, the risk of publishing libelous material has become a source of serious concern for many.

As a result, the saying ‘words to live by’ has taken on a more literal meaning for journalists and reporters who work tirelessly to bring news to the public.

A recent ruling of the Supreme Court of Canada in April 2012, as well as those made in 2009, established the new defence of responsible journalism. It protects public interest articles and comments made based on accurate facts and balanced reporting.

Igor Ellyn, a Toronto-based civil litigation attorney, said this decision as well as a recent defamation case involving Lord Conrad Black, former media mogul, emphasizes the importance of journalistic responsibility.

“You have to research thoroughly to make sure that you get as many of the facts right as possible and that you don’t rely on incomplete research. Double-check your sources,” said Ellyn. “Second, anything not proven in court has to be identified by using words like ‘alleged’ or specifying that the allegations have not been proven [in court].”

But words like ‘alleged’ won’t be enough if the article is one-sided and states unproven comments as if they were facts.

Lord Black is suing his former associates at Hollinger Inc. for comments he considered defamatory made in a U.S. publication that was republished online by various Canadian media outlets.

Ellyn said that the likelihood of being sued for defamation is much lower if reporters write balanced news and public interest articles based on thoroughly researched facts, and without bad intent or malice.

If this is adhered to, in the event that a suit is launched, the defence of responsible journalism is more likely to save the publication from being ruled against.

“If the story is more sensational than accurate, then you’re probably best to leave it in the editorial room,” added Ellyn.

Dona Boulos, a Humber College journalism student, said she constantly double checks all of her notes and research to make sure her information is accurate.

“It’s so important to get things right…sometimes the pressure of that gets overwhelming,” said Boulos. “But that’s the beauty of journalism.”

Boulos also said the responsibility of a journalist is not only to report accurate news, but to also maintain the standards and ethics of this profession to the highest degree.

“As young journalists, we will be feeding future generations their news. We have this huge responsibility to be honest with people and to be absolutely accurate in every word we write or say,” she added.

For journalists and reporters, being accurate, thorough in one’s research and passionate is the best defence against a libel claim.

Ellyn stated: “Somebody once said that the difference between excellence and mediocrity is that, with excellence, you will apply the same effort to the last five percent of your project as you did for the first 95%.”

As long the research is thorough, accurate and without malice, one can rest assured that the standards of being a great journalist are being met.

And this, my colleauges, is our greatest defence.

Q & A with Margot Daley- Dir. Original Programming - W network, Own Canada and CMT, Corus Entertainment

Tue, 22 May 2012 02:03:00 -0400

By TMH Contributor Justin Bailey

With The Media Huddle’s May event, ‘The Media Job Hunt’, almost here, one of the panellists Margot Daley took some time out to speak to us. Interviewed by Justin Bailey, she shared some words of advice.

What is your position at Corus entertainment and what responsibilities come along with this role?

As acting director of Original Productions, I’m responsible for collaborating with our team of production executives as we develop unscripted shows right from the pitch phase through production across our women’s networks. These include W Network, OWN Network (Canada) and CMT Network (Canada). The shows we produce right now are mostly within the genre of reality, but run the gamut from hidden camera game shows to large scale social experiments series like Million Dollar Neighbourhood, which we launched earlier this year on OWN, to competition reality series like Come Dine with Me Canada.

What were some of the motivating factors that made you want to pursue this career?

I actually started out working in news and current affairs at CTV and Canada AM in 2004 and thought at the time that I would like to become a foreign correspondent. For eight years I worked in this world as a news producer and field producer and learned so much. But the most important thing I learned, however, was that I didn’t have that true news junkie passion that you need to sustain a long, fulfilling career in news. Fortunately, I discovered that that even if I didn’t want to chase the gut wrenching stories of the day, I still liked telling compelling stories. The growing world of independent television was a place where I could do just that while using the valuable skills I had gained working in news. I was good at interviewing people and I knew how to chase and dig up a good story idea.

Briefly, what was one of your first memorable experiences in the industry? (Good or bad, something that you couldn’t forget even if you wanted to)

I had the opportunity to produce an in-depth TV interview with Oprah Winfrey for CTV after her film Beloved came out. I got to accompany the host for an exclusive 1-hour sit down interview with the talk show diva as she gave press interviews in the United States. She was as warm and giving as you would expect, and she was thrilled to talk about her film, telling us it was the best thing she had ever done. When the interview finished, she graciously took a picture with me that I have to this day. Fifteen years later, I’m now working on OWN Network (Canada), helping program original series on the channel that bears her name!

Reality TV has taken over many television networks within the past decade. Why do you think they are so successful even when people don’t believe they mimic reality?

Most reality shows rise and fall on characters! They are a huge part of the picture whether we love them or love to hate them. We like to be entertained by larger-than-life folks that fill up a room, make us laugh or cry, or frustrate us to death. Good reality shows often feature strong compelling characters with story and stakes, meaning they have something big on the line and that we’re interested in them enough to see if they succeed or fail week to week.

If you had the chance to explore any other profession, what would it be and why?

I’ve always thought that someday I would get the opportunity to teach. I still think it is possible, even if not formally.

As a program director I’m sure you come across a lot of different television shows. What is your favorite TV show?

That’s a tough question, I don’t have just one. I’m a long time (20 year-long) fan of the British soap Coronation Street, which has the best characters. I’ve watched them grow up, and even if I don’t relate to some of them, I care about them and what happens to them next. In fact I sometimes forget they’re actors! On the other end of the spectrum, I love compelling, real characters you often meet in large scale social experiments like the series Million Dollar Neighbourhood, which we produced on OWN, where real families with financial struggles just sucked you in talking about their lives. I’d round out my favourites list with Mad Men, My Big Fat Gypsy Wedding, and for humour, I’d throw in Come Dine with Me Canada and The Office.

Do you have any words of advice that you would like to share to upcoming media professionals?

Watch television! Lots of television. Watch Spike, History, Discovery, A & E and of course W. Get a feel for the way all of these networks are now telling their stories. Reality is king right now, but there are many different types of reality. If you want to pitch or work for any network, you have to understand the type of programming they do and the approach they take to storytelling. Lastly, don’t pitch what we already have on the air. We’re all looking for the next big hit or characters that no one else has likely heard of. Case in point: My Big Fat Gypsy Wedding. Who knew?

Pitch Perfect

Mon, 14 May 2012 10:31:00 -0400

By TMH Contributor Angela Walcott

Sandra Porteous, Senior Manager of Learning at the Canadian Broadcasting Corporation, grew up listening to her father pitch ideas, as a freelance writer, on a daily basis. As part of Innoversity Creative Summit, which was founded by Hamlin Grange and Cynthia Reyes in 2002, Porteous’s informative workshop ‘The Art of the Pitch’ outlined the basics of a good pitch.

The 5 P’s of a Successful Pitch:

1) Prep – Ensure that your story is front loaded, i.e. well-researched. The more time you spend on crafting a detailed pitch, the better your chances of increasing the selling potential of the story. Do you have all that you need to know? Which experts did you check with? During preparation, you will undoubtedly discover if you are pitching the right idea to the right audience.

2) Pretend – When you are writing a pitch for a potential market, look at the topic with fresh eyes. Imagine that you are a tourist in a new city. If you know how a service operates and is delivered, act as though it is something entirely new and do some digging. Should the TTC really be operating this way?

3) Practice – If you are pitching an idea in the newsroom or at an editorial meeting, practice the pitch ahead of time with people you know. A mild debate may ensue but in the process you will get a strong sense of different issues that may arise from all sides.

4) Polish – With the right feedback and enough practice, you can see where adjustments need to made and fine-tune the story idea until it is just right.

5) Passion - Another important tip from Sandra Porteous is to like the topic you are pitching:

“You can’t fake passion. Try to select a topic you are interested in or else don’t write about it,” said Porteous.

How much emotion and passion you deliver during the pitch will add to the selling power of your story during editorial meetings.

Apart from the 5 P’s, keeping an idea journal is another way to generate stories. There are a multitude of sources for generating ideas including social media. Twitter is a perfect example – a virtual playground of ideas that evolve from off-the-cuff remarks to news feeds and links to other articles.

But above all, Porteous recommends that we stay curious as journalists.

“The minute we stop asking questions and stop being curious, we’re dead.”

A-Ha: How Social Media Influenced Oprah’s Life-class Tour

Tue, 01 May 2012 14:27:00 -0400

By TMH Contributor Angela Walcott

The media event of the year has come and gone, and Toronto is left in the settling dust that was Oprah Winfrey’s Life-class Tour – in which the use of social media took the experience to a whole new level.

While a few were fortunate enough to have secured tickets to the event, others (ahem, ahem) were not. But

never fear; social media saved the day. Those of us who couldn’t attend lived vicariously through bloggers and social media aficionados who did. If someone wasn’t tweeting, they were Facebooking; and if they weren’t Facebooking, they were YouTubing. With modern technology at our fingertips, smart phones and tablets were on the go providing real-time coverage.

Fellow citizen reporters emerged in various forms – from those barely old enough to drive to eager stay-at-home moms. It is the authenticity of the moment that viewers expect in this new age form of journalism. The guffaws, the quirkiness, the real moments captured by everyday people like you and I, are what garner the highest readership.

Blogger Trina Stewart, of Life’s A Blog, took cyberspace readers behind the scenes of her attendance at the Oprah extravaganza. She related the ups and downs of the rollercoaster ride event honestly. Her journey was full of the unexpected – annoying Wi-Fi glitches, line ups that lasted for hours. But the highlights – listening to the words of T.D. Jakes and Deepak Chopra, being ushered to the third row and coming face to face with guest speaker Iyanla Vanzant – were amazing. Social media brings you into the moment by sharing details that would never make it to the six o’clock news.

According to Becky Gaylord’s post 12 Most Crucial Rules For Content Sharing, the key to sharing content includes staying relevant, staying interesting, mixing different formats and being creative above all things.

Hodari Clarke, aka H2O, did just that with an innovative approach to chronicling the Life-class Tour. Using a variety of social media tools, he demonstrated his dream of meeting Oprah one day, and possibly working for her, too. Clarke’s presentation also included a spoken word mixtape of inspirational messages.

In addition, he created a YouTube channel promising to give a free ticket to the event to the viewer with the best video explaining their life’s dream.
Using the tools that Oprah has so often employed in her life classes and delivered to the masses, Clarke put into practice what is so often preached.

Through the various social media platforms, not physically being there was no hindrance to experiencing the Life-class. Even Oprah Winfrey herself turned to Twitter when she could not access OWN from her hotel room during the tour. That tells you something: the steadily-increasing power of social media is here to stay.

Now that’s an A-HA moment.

How to Leverage Social Media to Boost Your Professional Image

Tue, 01 May 2012 14:12:41 -0400

By TMH Contributor Cara Galloway

Long gone are the days when one’s professional image was determined solely based on the way they conducted themselves in the traditional interview process. Now more than ever, employers are looking to social media platforms to get a well-rounded feel for candidates.

For some, the idea of having a potential employer sift through their Twitter feed or Facebook timeline is a little more than unnerving. But before you make the move to fully restrict your online visibility, you should know that nearly 70% of employers have hired candidates based on their social media presence.#

Still skeptical of how online platforms can help to boost your professional image and increase your odds of landing that dream job? Here are three sure-fire ways to leverage social media and enhance your credibility with potential employers.

1. Use Twitter to exchange relevant content and engage with people who have common interests.

Matt Brittland, blogger and recent Twitter convert, is a strong advocate of the micro-blogging site; using it to exchange meaningful information with people he wouldn’t otherwise meet.

“The teaching and education community on Twitter is truly inspirational,” says Brittland. “I have learnt so much from reading tweets posted by all kinds of people working across the sector.”#

What does a meaningful and relevant presence on Twitter mean to potential employers you may ask? Well, it can speak to an individual’s level of expertise and personal investment in their given field, as well as showcase vital communication and networking skills.

2. Allow users to subscribe to Facebook updates that support your online identity.

Finding a balance between personal and professional social media use is not an easy task. You may even feel tempted to tighten up those security settings and restrict outsiders from viewing your profile altogether; but, there is a middle ground.

Facebook now gives users the option to subscribe to people they may not know personally. What this means is that you can allow the public to view selected updates, without giving them full access to your profile.

PR professional and blogger, Stephanie Fusco, has this concept down pat.# Those who subscribe to her feed receive updates on a variety of relevant topics; allowing her to showcase a polished and engaging online identity to potential employers, while still retaining control over the more personal aspects of her profile.

3. If you don’t already have a LinkedIn account, create one—immediately.

LinkedIn is a business-centred social network that gives users the opportunity to showcase their professional skills through an online profile. Ask anyone with an account and they will tell you that the best part of this service is the exponential networking potential that it offers.

Because the site makes connections between users readily apparent, a network of two hundred contacts can allow easy access to over four million professionals.#

Have you ever wished you knew someone who could connect you to a specific company? LinkedIn makes these mutual connections visible, providing you with common ground when approaching potential employers.

The key to a rewarding online presence is regular and consistent use. So what are you waiting for? There is no time like the present to begin building your social media portfolio!

Finding Your Niche

Tue, 01 May 2012 14:08:00 -0400

By TMH Contributor Justin Bailey

Finding your niche is essential in building and maintaining your brand. Although social media has given us a platform to promote our respective brands, it has also led to the saturation of the market. Without a target audience, media professionals, both new and old, can easily get lost in the crowd. There are currently over 2 billion Internet users that are all bombarded with advertisements and promotions at every click of the mouse and it is fair to say that of these 2 billion users, only a small percentage is interested in what your business has to offer. As frustrating as that may seem, it’s that small percentage of people that you must actively search for to expose them to your brand. This is why it is important to locate and understand your target audience.

Your target audience consists of the people that are most likely to subscribe to your mailing lists, need your services or simply increase the amount of traffic on your website. Once a target audience is determined, it is important to understand their online habits in order to effectively expose them to your brand. By catering your marketing and promotions to a certain audience, you avoid spending time aimlessly promoting to the 2 billion people that use the Internet.

For example, if we look in in the music industry, the most successful artists always start off with a certain fan base and eventually crossover into other parts of the industry. Elton John, Eminem and The Dixie Chicks are all successful in their own right, but target different audiences. By mastering their genre and focusing their energy on maintaining a consistent body of work, their success in their respective genres have allowed them to crossover or dabble in other parts of the music world. However, the success remains subjective to their respective genres. In the same manner, a successful business must first identify and connect with its target audience before attempting to branch out into unknown territory. Be a master of your own backyard before attempting to takeover the world. Find out what your “genre” of the media world is and take steps to network within that community.

Eminem, as great of a rapper as he is, wouldn’t necessarily be considered successful if he was visible to the hip-hop audience and focused his energy on promoting folk songs or producing electronic music. In fact, he would probably be considered a bad artist in relation to those specific genres. As hard is it may be to consider Eminem a bad musician, he would ultimately be considered unsuccessful if he didn’t recognize who consumes his music and who he needs to cater to.

In the same sense, make sure that your business is being seen in the right places at the right time. If my business consists of selling ancient artifacts and artwork, putting advertisements on sports websites or a children’s network would be a bad investment. A potential client could be found on one of these websites, but realistically there is no correlation between high-end art collectors and Bronco’s fans. An advertisement at a country club or an art exhibit would probably generate more business because your service is directly related to that type of lifestyle. No matter what you do as a media professional, work hard at locating your target audience and catering to their online habits because it may be he difference maker in your search for success.

Emotion & the Media

Tue, 01 May 2012 14:04:00 -0400

By TMH Contributor Sarah Jama

Casey Anthony, Tyler Clementi, Trayvon Martin, and Whitney Huston.

These names have the ability to evoke negative emotion, develop political ideals, ignite debates related to morality, and even start fashion disputes surrounding black men who choose to wear baggy sweaters. The names listed above, though seemingly unrelated, are the centres of some of the most controversial stories put forth in the media within the past year and a half. These stories have—at some point—dominated North American media outlets, including social media, the radio, newspapers, and television news.

Coincidentally, these stories have also been solely American generated.

Nowadays, it seems as though the only way to create a large amount of public interest in the media is to cover issues that cater to controversy, or to issues that are passion based instead of information driven. What this means is that instead of paying attention to the fall of the housing market in Canada, or to the environmental issues that encircle the oil sands in Alberta, Canadians have been paying more attention to issues involving the death of Whitney Huston, the case of Casey Anthony, the death of Tyler Clementi, and the murder of Trayvon Martin. These controversial stories are not long term and do not produce information that would benefit Canada as a whole in ten years from now, whereas absorbing information in relation to the country’s economic concerns would prove to be useful for Canadians who wish to see an increase in government transparency. Still, because of the fact that America’s controversial news stories tend to evoke strong emotion and passion, Canadians tend to pay more attention to the American based media as opposed to our own.

In Canada, knowledge—though beneficial for society—is often regarded as less of an interest by the general public when in comparison to the media that surrounds the economic standing of the country today.

Stand out if you want to nab that marketing internship

Tue, 01 May 2012 14:01:38 -0400

By TMH Contributor Jamila Soso-Vincent

Today’s economy is tough and job competition is fiercer than ever. Students/recent graduates not only have to compete with each other internships and entry-level jobs, they also have to contend with experienced workers who have been forced to take a pay cut just so they can remain employed within the field.

So how do you, as a student/graduate, make sure that you land yourself that coveted marketing internship? Stand out. Here are a few tips:

Identify the area (or areas) of marketing that appeals to you most. It’s a wide field so dedicate a lot of time to doing research. Just to name a few, there is advertising, branding, product management, traditional marketing (radio, television, print), interactive/new marketing (social media, web advertising) and public relations. Not only will some roles suit you better than others, but if you make it to the interview stage, it creates a good impression with the employer.

Create your own brand; market yourself! Highlight your past and present achievements. Whether you helped to organize your high school graduation ball, offer proof-reading services at university, run a mobile hair-dressing gig or have a popular blog that receives a lot of hits you should mention it. Marketing is essential in any business where the public is being offered a service or is making a purchase; so no achievement is too small. Even better if you have been doing it for over a year because it shows tenacity; that you don’t take no for an answer. And in the marketing industry that is fundamentally important.

Know the company. Spend some time researching the company’s history and the direction in which it is now growing. It works in your favour if you can answer a question about the company in an interview. Better yet, if you identify an aspect of the company which can be improved, don’t be shy to mention it in your covering letter and even in interview (tactfully, of course). It shows that you can take the initiative and it shows that you are genuinely interested in being a part of the team.

Spice up your CV. Don’t misconstrue ‘spice up’ for lying about/exaggerating your qualifications or experience. Try to find a creative way to get your CV noticed among the hundreds that will cross the employer’s desk. Check this website[1] for ideas. Additionally, make use of any CV workshops that your university may offer;and if you know anyone who works at management level within the industry, ask him/her to review your CV.

Get connected! Facebook, Twitter, LinkedIn, Tumblr and Pintrest are not just for fun. Many agencies and companies use these platforms to advertise internships and other job vacancies. Follow/ subscribe to them, check them on a daily basis and apply for positions as soon as they pop up. The sooner potential employers see your CV, the more likely you are to get an interview!

In short, use every resource that is available to you to get yourself noticed. It may seem like a daunting task, but it will prove to be highly rewarding in the end.

[1] ‘45 creative resumes to seize attention’ http://www.hongkiat.com/blog/creative-designer-resume-curriculum-vitae/

Out with violence, in with social media!

Tue, 01 May 2012 13:51:57 -0400

By TMH Contributor

Jennifer Alvarez

A grassroots anti-violence organization is using social media to advance its aim of reducing the prevalence and impact of violence in young people’s lives and within their communities.

Leave Out Violence Everywhere (LOVE), an award-winning non-profit organization, uses Facebook and blogging as tools which teach youths how to make positive changes in their own lives, and promote safety in their communities and the wider world.

Kate Love, Director of Program Delivery, said that social media has been a great tool in accommodating the evolving organization and its goals.

“We’re youth driven, and social media is the way that youth communicate,” said Love. “It’s a new avenue that we are exploring and we’re trying to really have an intentional, concentrated plan around how we engage with social media.”

LOVE not only uses social media to spread its message but also gives young people a platform to be heard on a global scale.

Love said that as well as increasing LOVE’s global reach, the organization’s blog and Facebook page exposes the work of youths who participate in its Media Arts Program to a greater potential audience.

“The youth voice is getting out there,” said Love. “We found that our Love Wired blog has had something like 88 countries access it since it has been up, which is amazing.”

High school student Melanie Lachman agreed that LOVE’s media arts program has allowed her and her peers a space to grown and learn about effective violence prevention.

“It’s inspirational to see a lot of kids finding hope. Everyone in the LOVE program that helps us actually does prevent violence,” said the 17-year-old Etobicoke resident.

“It gives us a place to go, and most of the kids [participating] actually have opportunities to open up if they can’t at home or anywhere else. They can at LOVE.”

Executive Director Lana Feinstein, who has been with the organization since 1997, said that the program’s ability to embrace the social web and its advantages has had a great effect on the participants and what they create.

“We found that using media creates a safe environment where someone can really explore objectively what’s going on in their life and in their community,” said Feinstein.

“It’s a thinking process that they go through that helps almost in a therapeutic way.”

Feinstein also said the program affords young people the opportunity to express themselves without judgement, and helps them develop transferable skills such as communication, critical thinking and decision making.

She explained that this builds self-confidence and helps open young people’s eyes to more positive options for their futures.

LOVE will be hosting a youth showcase and photograph exhibition on June 13 at the Brassai Café Restaurant Lounge in Toronto. More information is available at www.lovewired.org.

Where are the ethnic minority women in television production?

Tue, 01 May 2012 13:48:00 -0400

By TMH Contributor Jamila Soso-Vincent

A recent study[1] found that the UK television and film industry “discriminates” against women, ethnic minorities and the working class. It annoyed me; not because it’s an outrage, but because it’s old news.

Instead of wasting money to ‘discover’ what we already know, why isn’t there more of a financial push toward opening doors for women of ethnic minority backgrounds?

Did we really need a team of researchers from Durham University and the University of St. Andrews to tell us this? I know I didn’t.

The British Women in Film and Television’s power list 2012 was a pretty good indicator. Of the 50 women listed, there is only one ‘coloured’ face: Naomie Harris. Having starred in high-grossing films such as Skyfall, 28 Days Later and Pirates of the Caribbean, Harris is known more for her acting ability than any work behind the camera.

When you consider the television shows that are currently popular (Downton Abbey, Eastenders, Doctor Who, Skins, Britain’s Got Talent), you can see that there are few women who inhabit the upper echelons of their production, and, sadly, none of them are non-white.

It’s a brighter outlook across the pond with Shonda Rhimes (Grey’s Anatomy, Scandal, Private Practice), Mara Brock Akil (The Game, Cougartown), Felicia Henderson (Gossip Girl), Janine Sherman Barrois (Criminal Minds) and Maisha Closson (American version of Skins) involved in producing some of the most popular shows on US television.

And even more encouraging is multimedia production company Brown Paper Dolls[2], which is run by three young Black women. The company was officially founded in January 2010, and has top actor Idris Elba on board as Senior Executive Producer of one of the web series (milk + honey) that it promotes.

In comparison, things in the UK look bleak. But the industry can’t take all the blame. In the second year of my degree, I opted for a screenwriting module and although the male to female ratio was fairly even, the white to non-white ratio was not. The faces of colour stuck out like flies in a glass of milk.

It’s not just that this industry seems inaccessible to ethnic minorities; it’s that the elders in our respective communities have different ideas about what constitutes a good career. Medicine, law, teaching, business, accounting and computing fall under ‘sensible’, but anything even remotely related to the Arts is deemed a ‘hobby’.

My mother supports my career choice, but when it comes to those of her generation and older, the knowledge that I have chosen journalism usually illicits an “oh” and not the “oh, wow!” that the more ‘sensible’ careers do.

In my humble opinion, we cannot rest on our laurels waiting for the industry or the government to fix this issue. And we most definitely cannot let others – not even family – dictate what careers we choose.

This ethnic-gender divide, though daunting, is like the Berlin Wall – chip away at it hard and long enough and it will come tumbling down.

[1] Reported in The Independent, April 11 2012 http://www.independent.co.uk/arts-entertainment/films/news/film-and-television-industry-discriminates-against-women-ethnic-minorities-and-the-working-class-7630929.html

[2] Article on Blackenterprise.com http://www.blackenterprise.com/2011/04/04/getting-started-three-young-producers-look-beyond-tv-to-reach-audiences/

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